Event Management

Give Your Swag Some Swagger: Tips for Choosing the Right Giveaway at Your Next Event

Swag, freebies, and favours – these event giveaways can be used as powerful tools to get your brand’s message out there or to establish goodwill with your attendees. But beware! Without careful consideration, your branding idea can wind up forgotten or worse… in the trash.

Choosing event giveaways continues to become a more difficult task that requires thought and guided intention. Here are some tips for choosing WOW-worthy swag that will leave a lasting impression at your next event:

Is it Useful?

Practicality goes a long way when it comes to choosing the right swag. When selecting your next giveaway, ask yourself, would I use this? If the answer is no, chances are your attendee will feel the same. To encourage attendees to engage with your brand, choose an item that is useful for your specific audience and that will be used long after the event. Mobile power banks are perfect giveaways for meetings and conferences to keep attendees plugged in and happy! This little device will be used long after the event and will put your brand at top of mind with every charge.

Is it Unique?

Pens, mugs, key chains. Though useful, these items will have your brand lost in the crowd. Steer away from common giveaways that attendees have received over and over in favour of something unique! For an active crowd, Running Key Cuffs are a unique item that keep valuables safe and secure while exercising and are perfect for corporate branding.

Is it on Theme?

A great place to start when choosing swag is to consider the purpose of your event. Who are the attendees? What is this event all about? Ask yourself these questions to ensure your giveaways are event-specific and appropriate for the occasion. Even better, try tying the theme to your organization’s offerings for even more WOW! For your next summer-themed event, try Personalized Sand Imprint Flip Flops, a great thematic item that makes a big impact by leaving logo impressions in the sand with every step.


Giveaways can be a major highlight of an event when chosen properly. WOW the attendees by choosing swag that is right for them.


Blog post written by Kelly Furnish, Event Coordinator at Managing Matters Inc.