Many goals and issues of associations, private companies and corporations overlap. There is the common goal of promoting campaigns, fundraising or drawing attention to a relevant story, and on occasion, navigating a crisis. In recent years, companies and associations have looked to PR specialists to lead these initiatives. What they’re doing, in essence, is creating a jigsaw puzzle and finding the fit with your stories and the right journalist. Connecting the Pieces of the Puzzle, Changing a Challenge into an Opportunity and Completing the Puzzle are the steps that will expand your association’s voice.
Sarah Cooper brings over a decade of experience in communications (marketing, media and public relations) to Managing Matters. Her passion, dedication and strategic thinking are key for her clients reaching their goals and achieving success. Sarah has consistently secured significant editorial coverage for her clients in national print publications such as The Globe & Mail, The National Post and Azure Magazine. To read the full article online click here.
This article has been featured on CSAE’s website on May 2017,
On average we spend 90,000 hours of our lives at our place of work and in Canada approximately 47% of working adults are unhappy at their job. Happiness can generally be divided into 3 main factors:
Jennifer Moss, expert in data-driven happiness and emotional intelligence in the workplace, believes there are simple tactics that employees can adapt and employers can encourage that translates into a happier and more enjoyable workplace.
She advocates that embracing virtues such as hope, gratitude, efficacy, optimism, empathy, engagement and social support result in happier individuals, which also means increased energy and productivity as well as less sick days (bonus for bosses).
Creating an affirming and positive workplace is a key pillar of Managing Matters and we thought we would share a couple of Jennifer’s tips that we use.
This can be simple shout out to a person in your organization that has been supportive, helpful or just fun to be around. Being grateful on a regular basis can have a tremendous effect on yourself, it leads to sleeping better, feeling more connected in the workplace and increased confidence, among other positive effects. At Managing Matters we practice gratuity every Friday at our office meeting.
Click here to watch Jennifer speak about her program, “Smiles in School” and how being grateful helped kids.
Building Social Support
Encouraging social support in your organization amongst co-workers, as well as outside of the organization, leads to an increased optimism, a sense of community for everyone and a safe atmosphere. At Managing Matters we foster an atmosphere of teamwork and creativity, where all new ideas are welcome and encouraged. We also support our city with different community initiatives.
Why not test it for yourself? Encourage your company to practice gratitude for the next 3-4 weeks and see what the results are for you!
* This blog was based on a session from the 2016 CSAE Conference. To learn more, click here.
Blog post written by Jennie Benjamins, Account Coordinator at Managing Matters Inc.
Managing Matters President & CEO Jenny Faucher and Senior Association Manager, Strategy & Marketing Rachel King are featured in the July/August 2016 issue of Associations Now: Guide to Association Management Companies! They have been featured in Christine Umbrell’s Article How AMCs Can Help when It’s Time to Go Global, offering their insight as to how you can move your association from national to global.